Lidl to destroy its counterfeit Lindt
Luxury chocolate maker Lindt & Sprüngli won a court case against German discount retailer Lidl, which copied the company’s Easter treats.
Lindt sued Lidl because its chocolate bunny wrapping was strikingly similar to that of Lindt. Though they different in color, they are wrapped in gold foil and wear matching bells.
The highest court in Switzerland has ruled that Lindt’s bunnies are copied by Lidl, as they caused obvious associations to the shape of Lindt’s bunnies.
Reuters reports that a recently announced court ruling sided with Lindt, who has argued Lidl’s copy is too similar to its own.
Lidl has been ordered by the court to dispose of its chocolate bunnies.