Thousands of articles and blogs can be found on the internet claiming to know all of the secrets to earning six figure incomes on AdSense and so forth. These special tricks that they claim to have hidden up their sleeves are rather useless for someone operating a large website. That is because their tricks are mainly for small time bloggers and people looking to make nothing into something. They say that they are giving great tips to beginners but it is very rare that a beginner actually can learn from these articles and blogs and use what they learn to make money.
Below is a step by step guide on how to maximize your Google AdSense earnings. This guide is designed for people who own or operate high trafficked websites and use AdSense as an extra income for their site.
1. Use DoubleClick for Publishers
This is the first step in your free Google AdSense guide and it is also possibly the most important step. If you are a small business owner you can choose to use doubleclick for publishers and you will be allowed to use it for free. It does not have as many features as the premium, more expensive version, but it is still a great advertisement serving solution and makes your life much easier. Upgrading the premium for a small fee may be worth it if you are a computer savvy person and knows how to use the more advanced features.
Once doubleclick for publishers has been implemented, expect to see immediate increases in your clients advertisement statistics. They will get more clicks and have a higher rate of clicks per one-hundred visitors. The biggest advantage of using doubleclick for publishers is that it has so many features to help you optimize your use of AdSense and make it much easier to handle.
When starting doubleclick for publishers, it is best to start out slow. It takes both time and resources to run and is not something that should be rushed into. Start by using a little bit of your time and resources on it and the rest of the steps will fall into place.
2. Be Creative with Your Ads
Yours ads should be very creative, appealing, and unique. Use different colors, fonts, and text styles to make you ad attractive to look at. Also, use any pictures and or videos that you can place on your ad to make it better without slowing down the webpage that you are placing it on.
You want to try to integrate your ads on their advertisement websites as much as possible. Not only should the niches be similar, but the colors and styles used on the website should be translated into any ads on the site. Advertisements that blend in with a website look for professional and are more likely to get clicked on by website browsers. If an advertisement does not match the website it is on, it will look out of place and people will not only not click the ad, but they might even leave the website the ad is on because the site allowed that ad to be placed on their website.
To get AdSense to work at its highest level, you need to have your website optimized with keywords so that AdSense can find the best ads to place on your site. This also works the other way, when advertisers want to place ads on website; they need to use the best keywords to describe their ad so that it ends up on the appropriate website.
Do not over this step of optimizing your website. The more optimized your site is, the better ads you will get and the more money you will make.
3. Locations Matter
There are different ways to choose the location of your ads. There are both simple ways and complicated ways and of course both sides will claim that their ways are better but they all work just about the same.
You can simply move your ad around to different spots on a website every few weeks or months and record how the advertisement performs in each different spot. This is a very simple way to eventually find out which locations are the best place to place your advertisements at.
4. Use Google Custom Ads for Optimization
Google preferred customers are allowed to use Google Custom Ads to help optimize their websites. This service allows the customers to customize their ads to a higher level than non preferred customers can. This makes it easier for someone to integrate their ads which will bring more traffic to their website or business.
The top online marketers all use Google Custom Ads in more than one of the webpages on their websites. These ads then get integrated into both the tops and bottoms of advertisement lists. It is recommended to try and place three ads on the top and another three ads on the bottom. These ads should be placed near buttons like next, submit, and go to the next page Placing ads near these buttons will results in getting the most clicks on the advertisements as possible. Do not add any actually photos or videos on to these ads. Even if they are stock photos, they should not be put on these advertisements. The goal of using this feature is to make all of the ads look organic, natural and original.
You should strive to try and make the perfect ad because it truly is possible. Ads can reach a maximum integration level. These ads are the size, color, use the same fonts and styles and have no attached photos next to each ad.
5. Use Different Types of Ads
You should never limit yourself to using just one advertisement or one type of ad. The more ads you allow on your website, the more advertisers will want to have their ads on your website and the more money you will earn per every click on one of the ads on your website. Google AdSense makes this process much easier for you. It will automatically select the highest paying advertisers and pair them with the highest paying ads. Google AdSense is all about optimization and although it is known for its advertising skills, AdSense is just as good at optimizing as it is at anything else.
Your ad placement structures should all be very detailed and will take time to develop. The placement ads are the ads by advertisers that are used when Google picks a certain advertiser out a group of them to advertise a specific ad.
This is the closest AdSense will get to classic, old school, direct advertising. These ads will generally pay much more than the simply contextual ads will pay. Because these are the highest paying ads, you want to open all of your ad spaces to these kind of ads first and then you can find other ads to fill in the open spaces later on. The important details and keywords for each advertisement should be matched up with your websites that will have the same target markets. Keep each ad in your inventory so you will be able to go onto your account and compare ads with other ads. This will help you determine how you can make your ads stick out and make them better than your competitors ads.
Detailing your ad inventory is also very important. Many of the largest ad agencies in the world use Google Ad Planner for media buying advertisements. If you also use Google Ad Planner, you can put yourself in a position to get some very large advertisement placement buys. Google ad planner does a great job at predicting traffic on websites from advertisements before it even exists. You can compare the actual statistics with the previously estimated statistics and then with the predicted statistics of the future.
6. Use Many Ad Networks to Optimize
As a reminder, Google AdSense works best with doubleclick for publishers. This is currently and will remain in at least the near future to be the best way to optimize AdSense. If the tools are used correctly, no other ad agency or company will be able to match the technology of these tools and features.
Doubleclick for publisher also allows online classifieds to be used to make other advertisement networks look better. Every time you add a network to AdSense, you will be squeezing ad impressions into AdSense. This is the same thing as choosing to fully take advantage of every type of ad that AdSense has to offer. You will now have more competition for your ads and need to make sure to keep your inventory full.
Assuming that the traffic stays the same, when you add new networks to your ad space, the competition increases for your ad space. The more competition you can accumulate, the more money your ad space is going to be sold and rented for.
When the demand for your ad space is high and the supply is restricted, the revenue grows. When the demand is low and the supply is open, the revenue shrinks. This relationship can be shown on a graph. This relationship is also a great reason why you should open up your ad inventory to as many types of ads and as many networks as possible/
Surprisingly, the higher AdSense revenues often have the least ad impressions. You probably want to know how this is possible. Even though there are less ad impressions, the impressions are more valuable and therefore independently earn more money than other ads. Having a small high quality collection is worth more than a large collection of worthless junk and low quality ads.
There is no reason for any website or blog owner not to use Google AdSense. AdSense will not only pay you as soon as you sign up but for those of you who have worked hard to create a successful blog or website in the past, you will be paid for your hard work now by earning more money for advertisements placed on your blog or website because you already have a high trafficked website or blog. Google AdSense has so many benefits to its system and absolutely no negatives. There is no reason to miss out on one of the greatest advertising opportunities the internet will ever have to offer.
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