Pros And Cons Of Internet Advertising

Regardless of the promotion package, Internet ad media plays an important role in determining the success of your product or service awareness on-line.

What are their advantages over other established media such as selling TV ads?

Advantages

1: Low-Cost

Even if the Internet ad can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of “hits”, depending on the advertiser you go with.

2: The presentation to the market

If your product / service is aimed at the younger generation or the corporate world, Internet advertisements would be best because they are already hooked into the net, surfing websites. A few of these pages that you have your ad on, could give you a link to your own website as well. Result, a greater number of “hits” on your website!

3: Relatively trouble-free

Everything you really need is a PC, some knowledge and ideas for designing your site, then search for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement ways like Banner Ads, text ads; whether you want to work with pop-ups or pop-unders, etc. All from the comfort of your home!

4: Update ads

Unlike TV commercials, which must be periodically updated, your Internet ads could go for some time without change. If they need updating, the amendment of the site or your ad is usually a very simple matter that can be done quickly and easily.

Disadvantages

1: Scope

It is a “limited” market that can be conquered, if you only use the Internet for advertising display. While more and more people every day are now into the use of technology and surfing the World Wide Web there are quite a few of the average consumers out there that are still on the older forms of advertising as a means to gather information on certain products and services. Fortunately for us Internet

advertisers, that is changing quickly in our favor, and this will soon no longer be an issue.

2: Additional costs

If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.

Conclusion:

The goal of Internet advertising is to offer the widest maximum exposure of your brand/product with the lowest possible cost. Given the list of advantages and disadvantages to using low-cost Internet advertising displays, an entrepreneur can now assess its applicability to his/her product or service.

In the final analysis, if you have an Internet presence and you are not using Internet advertising, then you are clearly missing out on a huge market. There is a lot of money to be made from the Internet, so go out there and snap up your share!

Boost Up Your Ad Sales With Dish Network

If you want to boost up your ad sales, then you must step into the domains of DISH TV. DISH Network offers a diverse portfolio of competent, engaging and accountable advertising solutions for its patrons. You will be surprised to know that DISH Network has reached more than 14 million homes nationwide across every DMA. DISH Network  being the best satellite TV in US provides commercial placement across hundreds of cable television networks by making using of targeted media clusters. Moreover DISH Network Media Sales also spread your message in high profile live sports and premium events without any high cost of entry.

So if you are looking to go beyond the: 30, a proficient DISH Network media schedule can hook your targeted customer. DISH Network Interactive television (iTV) provides a deeper brand experience and can turn a hooked consumer into an engaged consumer.

Regardless of your advertising goals, DISH Network presents an excellent solution for you. And every solution of DISH Network TV is backed by the largest set-top box viewers. 5 million set-top boxes of DISH TV provide you accountability which is not available in the traditional television arena.

You can enhance your multicultural TV Advertising through DISH International Ad Sales if you are trying to expand into the multicultural market in US. By means of DISH Network International you can get national exposure on 20 international networks that growing up day by day. You can also receive an average household income of over $82,500 that’s considerably higher than the National average. With DISH TV Ad Sales, you will also be able to reach the multicultural population in US through popular programming from back home. DISH Network Satellite TV has reached the Asian, South Asian and Russian populations with growth rates ranging from 63% to 200% from 1990 to 2000. Exclusive networks of DISH TV are not distributed anywhere else in US.

The most efficient and effective way of reaching the multicultural market in US is through one media platform. DISH Network International is the only solution of targeting a section of the most affluent population of United States through one platform. Tap into this viable consumer market of USA now and exponentially grow your business with DISH Network.

International Cluster of DISH Network comprises of 1 Arabic Network, 5 Chinese Networks, 2 Russian Networks and 11 South Asian Networks. The 5 Chinese Networks of DISH Network TV include ET China, ET Drama, ET Global, ET News and Yoyo TV. The 2 Russian Networks of DISH Network TV consist of HTB America and IHTEP. And the 11 South Asian Networks of DISH TV include Aapka Colors, Aaj Tak, B4u Movies, Headlines Today, Sony, Set Max, Ntv, TV Asia, Z Sports, Star One and Star Plus.

Thus with DISH Network you will be able to maximize your return on investment. Go for DISH Network Media Sales without a second thought and add to your ad sales. Put your faith in DISH Network and give a boost to your business in the most efficient way.

Boosting Advertising With Astute Media Planning

The most important stage of advertising is not the Message creation as many think; rather it is the art of message distribution. The basic tenet of advertising is you cant sell a bad product with good advertising. Having said that, it is also true that even if the advertising message is good and the product is all quite competitive, yet poor media planning can cause severe damage to the product or brand being advertised. So crucial are effective Media planning services for a business.

A Media planning agency is an agency that creates a media plan for a particular advertisement campaign based upon the observation of the universe group and the target group of consumers of a particular product or service in a region, their media usage habits as well as the number of media platforms available to disseminate the advertising message. Careful and well researched observations are made with the help of various Media planning tools which give detailed description of target group and how media platforms can be used to influence their buying decisions. The main aim of a Media planning agency is to provide such media planning services to the client that maximum media impact is created for the product with minimum advertising budget.

Media planning needs objectives

Effective Media planning can only be achieved if the media objectives are well defined. The business or brand which is initiating advertising, should communicate unambiguously, their advertising objectives to the Advertising Media planning agencies. These objectives may be communicated to the Media planning agencies in the form of advertising market reach achieved, brand or product acceptability increased or quantum of sales increased. These objectives need to be in figures so that they can be matched against the outcome of the Media planning services provided by the Media planning agencies.

Common Media platforms

Newspapers and magazines
Television & Radio
Social Media
Outdoor billboards
Search engine marketing

Identifying the Target universe group

Once a Media planning agency is made aware of its media objectives, it sets out to identify the target group for whom the Media planning services have to be focused. For identifying the target consumer group, the media planning agency has put to use many Media planning tools which basically tell them the exact demography of the target group as well as their media usage habits. The number of households or individuals which use one or the other kind of media in a particular location is considered the reach of the media. The target consumer group may be scattered around different media platforms. So a Media planning agency must furnish exact data with the help of available Media planning tools regarding the reach and penetration of various media platforms in a target consumer region.

Factors that define choice of media

Percentage of total population exposed to media.
Which media platform has maximum reach?
Media mix or media concentration?
What should be the frequency of advertisement?
Budget availability

Creating a Media mix

A media mix is combination of various available media platforms in a given region and how they are used for achieving maximum product or brand advertising impact with minimum spending. If money or budget was no constraint, Media planning agencies would have simply bombarded an advertising campaign on all media platforms. But naturally, funds are always a handicap and so the main task of Media planning services is to create a Media-mix that achieves a desired impact by scattering the advertising message across a number of media platforms. For example, Two 10 seconds Ads on three local TV channels daily, five 20 seconds Ads on local FM radio, Daily insertion of advertisement in four local newspapers and multiple billboards across the region.

Advertisement frequency

Another crucial function of Advertising media planning is to determine as to what should be the frequency of advertising in each media platform. The figure is reached at by carefully analyzing the data made available by various media planning tools which disclose the general media usage habits and trends of a given consumer group and then these results are matched against the media objectives set in advance. The frequency of an advertisement campaign is the number of repetitions of an Ad that are required to be visible at least once to the target group in a given period.

Media buying

Once the major tasks of Media planning services are achieved by an Advertising media planning company, the thus prepared Media plan is communicated to the company which needs advertising. On the basis of this media plan and media strategies, a Media buying agency is hired to operationalize the Media plan. Media buying agencies and Media buying Companies are agencies which specialize in buying various media platforms. They have good connections with various Media houses and are wiz at negotiations.

The main task of a Media buying agencies is to buy maximum visibility with minimum spending. In electronic media, Media buying companies try to get best time slots for their clients at the minimum tariffs. In newspapers and other publications bigger space or more prominent space is bought at best discounted rates. Apart from this, a Media buying agency tries to extract as many add-on deals with the media houses which include additional airtime at same cost, Big-events time-slots at no extra cost or free proxy advertising etc.

Effectiveness Of Brochure Printing In Advertising

Companies nowadays have a lot of ways to reach out to their target market especially with the continuous advancement of technology. Among all these options, one way that has been proven effective and used for a long time is brochure printing.

Before discussing this further, let us first define the word brochure. Brochures are also known as pamphlets or leaflets. It is a tool for advertisement where brief and important facts about the companys products or services are written. These informative materials are then distributed by mail, displayed on rack stands, or handed out personally by representatives to potential product end-users or consumers.

Brochure printing can be very effective because of the following reasons: Easy to read: In a fast-paced world that we are living in today, companies who need to advertise their product or service must relay their message in the easiest and simplest way possible, since some people no longer have the time to stop and divert their attention to things that they do not normally do, like, reading advertisements or write-ups that do not catch their attention. Especially if you are selling a new product, you need to at least have the opportunity to grab a little time of your prospects and gain their interest, the fastest way. Brochure printing can be a perfect way to attain this goal. Your reader can easily grasp the message that you want to convey, since the information written are kept short and simple.

Portable guide: When you are advertising, the main purpose of doing so is to introduce your product and to make it known to as many people as possible. Since brochures are handy, you can easily distribute them to the people strolling in malls, or the professionals walking along the busy streets. If your product or service catches their interest, they can readily pass it on, or lend it to, someone whom they want to share the information with. Also, brochures do not only contain the direct information regarding your product or service, you can also include your companys address, email address, and contact numbers. This can serve as an alternative for calling cards which a client can bring whenever they want to purchase your product or avail your services.

Access to those who do not own a ready internet connection: Although, in todays world, a lot of advertisements are posted on social networking sites or web pages, we need to consider that not everyone has the opportunity to readily access the internet in their homes. Especially if you are marketing products that can be used by people from all walks of life, i.e. personal necessities, you have a wider scope of buyers to cater. This is when hard copies or tangible materials like brochures step in. By giving out hard copies of advertisements, the company can also reach out not only to those who are computer-literate or internet savvy, but also to those computer-illiterate ones, or even those people who are temporarily or permanently internet-deprived.

Finding An Economical Hotel In Paris

Are you on your way for a holiday in Paris? There is such a lot of stimulating things to see & do – the Champs-Elysees, La Tour Eiffel, the Louvre the list is endless.
Numerous people yearn to witness Paris and added parts of Europe, but have the feeling that the prices would be excessive. It is correct that Visiting Paris could be pricey, but there happen to be ways of seeing the City of Lights while not having to spend a fortune. Given below are things you should consider while on a Trip to Paris
Things to consider while going for Paris Holidays
Paris happens to be a gorgeous European metropolis with lots of diverse districts, some more high-class and pricey compared to others. You will likely be paying a great deal more for Boutique Hotels Paris at the side of the Champs-Elysees compared to what you will be shelling out for lesser Paris Hotels off the trodden path. Those who are passionate about walking would find Paris to be amazing for walking in and this would be an excellent first step in the direction of saving cash.
Lots of hotels have diverse classes of rooms. Those who do not mind compromising to some on room dimension, view / number /dimension of beds can save money.
Just as the case in everywhere in the planet you shell out for amenities. Those prepared for simply ‘ a place for sleeping’, can consider an entirely no-frills Cheap Hotels in Paris and will perhaps save hundreds. Paris also has hostels that will lease you a place for sleeping at night for extremely practical rates that are a great deal economical compared to any hotel you will possibly find. Though a hotel is no-frills there happen to be such a lot of astonishing sights & things to do here that you may well walk and explore all through the day and be so exhausted at nighttime that you require only to sleep – securely and at ease – to organize for the next stimulating day.
Apartments
Paris, as the majority of European cities are, is a metropolis of ‘flats’/ apartments varying from small to bulky, and from plain to self-indulgent. Lots of residents journey overseas, and present their flats for lease on nightly /weekly basis. These are frequently more economical compared to a hotel, and come with a kitchen where one can cook his/her own meals.