Why Mobile Advertising Practices Are Increasingly Implemented

Mobile Advertising practices are increasingly adopted and implemented by emerging as well as established brand owners. SMS Advertising is becoming one of the latest trends of brand promotion for brand owners and advertisers. Affordable and targeted in nature, Mobile SMS Advertising is one of the easiest means of conveying the brand message to target customers. In this article, let us take a look at some reasons why mobile advertising practices are increasingly adopted by brand owners-

Tremendous increase in number of mobile phones- Today, almost everyone has a mobile handset. There are also various individuals who possess more than one handset. The craze for mobile phones as a portable communication device keeps increasing day by day. Brand owners avail of this opportunity by utilising the same mobile phones as advertising mediums for lakhs of customers. Also an affordable practice of brand promotion, advertising through mobile phone effectively communicates the brand message to those targeted customers who can benefit themselves from the brand messages.

Secondly, the launches of smart phones and embedded applications with various mobile phone devices have enhanced the craze of modern customers. A mobile phone is not just a communication device in todays world. Music, games, camera, internet and various applications are some embedded features of modern mobile handsets. Advertisers ensure that their brand messages reach those customers who continuously get themselves attached with their handsets (as their extensions). At one point of time, these customers will go through the brand message. If interested, they will consider of buying the product, if otherwise, a delete button helps them get rid of the unwanted message in their inboxes. The advertiser should hence provide an interesting brand message through the mobile SMS advertising campaigns. The brand message should be influencing enough to motivate those customers who read it through their own handsets. Brand advertising requires some tricks and tactics. Advertisers should therefore keep themselves updated about which trend and tactic of brand promotion can be used to influence customers buying behaviour.

Marketers have opined that mobile advertising provides more ad spaces for CPA Publishers. This again attracts the attention of those publishers who are keen to partner with mobile advertisers for various promotion campaigns. The advertisers also avail of various benefits by partnering with the publishers.

Last but not the least; mobile advertising is considered one of the bespoken modes of communication for various brands. Brand messages through mobile media reach customers right in their palms or pockets thereby providing easy accessibility to the brand ad. Considering all the above mentioned factors, mobile advertising practices are increasingly implemented by various brand owners/advertisers.

Fraudlogix My Opinion, By Pace Lattin

Fraudlogix, a company located in Israel & the United States claims to be the new best thing in affiliate fraud detection. Their website claims that they are extensively funded, that their system is one of the fastest growing affiliate fraud prevention companies in the world with several rounds of private equity They are advertising on several affiliate publications and pushing themselves as a one-stop system to prevent affiliate fraud. As anyone in the affiliate marketing industry knows, fraud is a growing problem and many networks are desperate to learn more about how to prevent fraud, so any company with a real solution could make quite a bit of money. However, when examining this company from the outside the company itself seems suspicious and has a high rating on my personal fraud detection calculator.

Whenever I look at a new company, I try to examine as much about the companys background as I can. Its the same techniques that I ask advertising and affiliate networks to employ when determining who to do business with. While I am not going to accuse fraudlogix.com of being a fraud itself, it fails several steps in determining the legitimacy of a company. Most of these techniques arent courtroom proof, but instead warning signs that a company may not be what it seems.

Check the Domain Registration
Always check the domain registration of the company you are doing business with that it at least matches what they claim on the website. This helps to make sure that there is basic legitimacy. If a company claims to be in New York City, but their registration goes back to a registrar in China, you should be really suspecious. In the case of Fraudlogix.com, the registration is anonymous. This makes no sense for a real company to have an anonymous registration, especially in the fraud industry where any company will tell you that step #1 always has to do with domain registration. Why would a fraud prevention company hide their domain registration?

Check Contact information on the Website for Verification.
Fraudlogix.com claims on their website Were a privately held company with offices in the US and Israel. According to their website their address here in the United States is 1835 E. Hallandale bch blvd suite #723, Hallandale Beach, FL 33009. That is also the address of MailBoxes etc, and the registered address of dozens of companies that use it to get mail. This really is suspicious to any investigator when looking at companies, especially when looking at the Fraudlogix, one of the fastest growing affiliate fraud prevention companies in the world. Why would a company that claims to have major investors, claims to be a major player in the industry have all their mail going back to a post office box and hide their office in the United States.

Google about the Company.
Always check the information a company gives you with public records. If a company tells you that they are well known in the industry, google their name and see what comes up. Remember that Fraudlogix claims to be one of the fastest growing affiliate fraud prevention companies in the world. However a simple google search of the company shows that there is NOTHING whatsoever written about the company, let alone links going to the site except the basic domain information (pageworth, realtimeblacklists). Despite trying really hard, there is not a single REVIEW of this system anywhere, on any single website about affiliate marketing. There is also NOTHING on Linkedin about the company (as of this writing) , nor could I find anyone in our industry who knows who this company is. In fact, their own website says nothing about the company, its officers or anything that would install trust in a company that is claiming to be involved in fraud detection.

Check Business Registration
The company FraudLogix Inc does not exist in the State of Florida. This corporation has no existence whatsoever in the state of Florida. However, the fictious name registration FRAUD LOGIX does exist, and registered to RedBranch Inc, which is owned by Hagai Schecter, who is best known to his connection with OptionsMedia Group (his emailed bounced when I asked for comment) : 74.0.113.100 does not like recipient. Remote host said: 550 5.1.1 User unknown Giving up on 74.0.113.100. Note that FraudLogix, was only registered in August of 2010.

Please note, in most states it is ILLEGAL to use INC for a fictious name, altough in Florida with all the lax business laws, its possible this is legal.

Is Fraudlogix a fraud itself? PROBABLY NOT. I want to make that really clear, I am not calling this company a fraud. They are strectching the truth quite a bit about their company, but thats probably it.

Still, they are claiming to be one of the largest fraud detection companies in the world and at the same time the very company existence is under scrutiny. If a company is in fraud detection, it needs to be completely above board, everything about the company needs to be able to be examined publically by anyone who wants to know about them. There is no excuse for a company trying to enter fraud detection to have this many possible problems at first view. When I go to the website, I should be able to see everything about the company, from the officers of the company, their backgrounds, what expertise they have in the industry. We should be asking these questions of all partners we do business with, agencies, marketers, serving companies  and if any of them showed these issues, Id not do business with them.

I look forward to hearing back from Fraudlogix about their company, what they are doing and answering some questions  hopefully my next post about them will be positive and in the right direction. How the respond moving forward will make a huge difference on how we judge them as an industry.

This article is purely my opinion on the initial viewing of FraudLogix. I invite them to respond to my request to review the product

Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Convenient
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.

Colors effect the human mind behavior

Colors are very important to select when you decided to paint your house, office or factory, because it not only makes walls look great, it also acts as an catalyst which accelerate mood and positive state of mind. Bright colors keep your mind alert while dull colors make you feel sad, this affects human behavior and work output.

Lot of research is done worldwide to examine how Colors affect human minds and how it can be applied to improve interior of house or office. The research also covered psychology of color that affects mind and sleep.

Technically colors are classified into warm and cool by researchers, at home one should use soft colors as you want to relax and you spend time with the family, bright colors dont allow you to relax, while in commercial place it is important that you use bright colors like Yellow, Orange, Blue, Red, etc before selecting any color shades it is also important to know how big is the carpet area of the room or the floor, bright colors are more attractive in big spaces, like conference hall, movie theater, etc for small rooms light colors are ideal.

The mental effects caused by different color are important to consider when designing the interior of any building, like orange color stimulates appetite, it would be smart idea to apply such color in dining area, Brown color would act as good accent color because it would help to create an order and flow within the building, cooking area is would be more effective with Yellow color as it represent and allows creativity, you can also consider white in Kitchen space would make it feel big and maintain fresh air and cleanliness. In all the areas where high energy activity is expected warm colors would be ideal, for bedrooms red color will introduce lot of excitement.

But one should not forget only colors dont are not the only thing that makes walls look good, it is also the skill of the painter which affects the texture and surface finish of the walls, you should have the right company to do this, most of the experienced painting contractor Bonton Beach Florida would help you to find the right quality and shades, also remember to check license for Painting company Boton beach as there are lot of new companies which dont have proper insurance as well as license to do the job, by selecting a correct painting company you can always relax that the job would be right done.

For more information you can visit our website http://www.paintitrite.net/

Why Pay per Click advertising is important for your business

Pay per Click Advertising, or its short form, PPC, is a good way to promote your business or website on the internet, since it will help you to get targeted traffic to your site, and, therefore, increase your sales.

The leading PPC platform, with approximately 75% market share, is Google AdWords. It works in two different sections, the search network and the display network. The first one permits you to announce on Googles result pages. The Ads will be displayed either on the right hand column or at the top of the search results. The main advantage of making your online marketing using the AdWords platform is that you will actually attract for you web site potential clients that are searching for exactly what you offer. This is what makes the PPC advertising different from other types of online marketing. The advertisements are showed in order to fulfill a demand. That is why the results are great and come fast.

The display network, on the other hand, allows you to promote your site or product on hosts’ websites. In this case, the Ads can be published in text, banner or video format. This is also a good way to build your brand on the internet and become famous among the users. In order to get the best of the PPC benefits, you can target your advertisement demographic and geographically. This method will ensure that you are going to promote your services among people who are more likely to become consumers and also to make people know new products or services that they would not search for.

The PPC advertising help you to make your website be displayed on the top of the search engine result pages faster than a SEO service would do. The traffic on your website will increase immediately, but to take the maximum profit of a PPC campaign, it is important to offer users services and products that they are able to buy online or at least enquire about.

This is the best option for ecommerce sites, but maybe a not so palpable choice for the service industries. However, even if the campaign to not represent a immediate profit for the service industry, the increase on the number of access can be turned into real clients if you encourage user to enquire online. Maybe you will have to offer some advantage to the user first to make the deal later.