Kashmere Gate is an important DMRC Advertising Site for a host of reasons. Some of the most prominent reasons include 1, 40,000 footfalls every day resulting from the 240 trains that move through it. This article discusses the reasons for the high traffic and the segments of target audience that can be found at the Kashmere Gate Metro Station. It also looks at the ongoing development work at the station and the impact that it will have on the scope of DMRC Advertising.
One of the topmost reasons for the high traffic is that the site is the connecting point of east, central, and west Delhi. It is the interchange station for two of the busiest lines of DMRC: the yellow line and the red line. The station is a changing point for the professionals coming from the red line to the offices in the NCR region of Gurgaon. Advertising at the station is a wonderful way of targeting working professionals with the power to buy. Since the metro is a medium used by every income section, it is a good way to showcase your brand before professionals holding important positions in their organizations also.
Kashmere Gate is a busy commercial area with wholesalers and SME owners. The metro station is a strategic goldmine for brands looking for productive associations and growth. The commercial establishments make the area buzz with activity, making it an appropriate place for advertising.
Kashmere Gate is one of the oldest places in Delhi. The name itself refers to a gate which used to start a road that led to Kashmir (Kashmere being the British variant in spelling). The area is quite popular for the Heritage Walks. It is a common site to see foreign and local tourists getting down at the Kashmere Gate Metro Station to explore the place that was witness to historic events like the 1857 War of Independence.
The IP University is another top drawer for the crowds in the Kashmere Gate Metro Station. It is a perfect site for targeting the college going youth of Delhi. Apart from the colleges under the IP University, the area is a hub for medical and engineering colleges, making it a prime place for the youngsters.
Violet Line to be added
The development plans at the Kashmere Gate Metro Station include linking the violet line to it. A part of the Phase III plans involve the setting up of the Lal Qila Metro Station which would link the line from Badarpur. This would then provide an additional route from Central Secretariat to Kashmere Gate increasing the opportunities at the later. Brands can expect to find more scopes in terms of numbers and audience segments when Phase III of DMRC gets completed.
Kashmere Gate Metro Station has always seen heavy rush hours during the office hours and college hours of 9-11 am and 5-6.30 pm. It is one of the largest metro stations and has been one of the most promoted sites of TDI, the Delhi Metro Advertising Agency holding exclusive advertising rights on it. It has recently seen a spate of advertising campaigns from a diverse clientele. In one of the firsts for the media, educational institutes also took part. The unique position of the metro station makes it ideal for both educational and commercial institutes. Its large size also allows for the installment of high impact sites that leave a marked impression on the viewers. The brands advertising at the station are confident that Kashmere Gate will soon enhance its position as a prime advertising spot after the expansion works are completed.